Alter Cycles Reflex

Alter Cycles is an innovative bicycle company based in West Michigan.  Filter Studio has been collaborating with Alter Cycles since 2012 providing design services from everything from the bike designs, components of the patented downtube, booth designs for trade shows and product displays.   Alter Cycles is a company that is passionate about redefining the expectations for a bike and at the heart of Alter is the patent pending down tube technology. Traditionally bikes are either efficient or they are smooth, typically not both.  Alter has found the sweet spot.  The interchangeable down tube design allows the rider to get a simply smooth ride without losing pedal stroke energy.

Filter Studio has helped with multiple bike designs, booth designs for bike trade shows, product displays and components of the patented down tube.

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Here are some images of the development and early prototypes.